Welcome
Hi, I'm Babeen — a Senior Product Manager with 8+ years of experience delivering impactful digital products across Fintech, Adtech, and Martech. I’m passionate about building data driven products with splendid User Experience. Off the clock, I’m a RYT200-certified yoga teacher exploring the power of breathwork and meditation. I also find joy in glass painting, gardening, and cooking. I love to learn and I own two businesses : a pickle brand and an online plant store, blending creativity, sustainability, and heart.
Education
- Master of Business Administration (MBA) from Indian Institute of Management Calcutta (IIMC)
- Bachelor of Technology in Electrical & Electronics Engineering from University of Kerala
Skills & Proficiencies
Certifications and Licenses
- Registered Yoga Teacher (Yoga Alliance - RYT 200), July 2024
- ChatGPT Prompt Engineering, Class Central, Mar 2024
- Scrum Master, and Product Owner, Envestnet 2019
- Lean Six Sigma Certification, KPMG, 2018
- Business Analysis, KPMG, 2017
What Others Say
"I worked with Babeen in the same team at Sentieo. She is a great team player on whom you can always count upon. While we had demarcated areas of ownership more often than not we would find the lines getting blurred with collaborative ideation and problem solving. I personally rate her communication and project management skills very highly. Babeen exhibits the perfect blend of taking up responsibilities in her expertise domain and not shying away from challenging assignments involving steep learning curves. The confidence she exuded was an inspiration for the whole team. I am very confident that Babeen would be a very valuable asset for any organization she associates herself with and I wish her the best."
- Sankaralingam Dushyant,
Ex-Product Manager at Sentieo, Alphasense Company
"Babeen is an excellent product manager who knows how to drive value through the product all the while making an engineer’s job easier. She played a pivotal role in the GTM strategy at TRGT and helped us deliver features that actually mattered to the end user. She is always up for experimenting with things all the while making conscious decisions to reduce associated risks or edge cases which might come up."
- Aman Singh,
Senior Software Engineer at GAIN (Previously TRGT Digital)
"Babeen was a tremendous addition to our Technology and Innovation group at HZL Vedanta, Her analytical skills along with a balanced approach to various projects were an asset for any company working on complex issues. I was highly appreciative of her ability to tackle projects outside her expertise/comfort zone especially in areas related to mining and processing. Babeen even took the assignment on Zinc-Air batteries, a leading technology, head-on. Babeen is a highly talented individual, calm, diligent and persistent, all the attributes that any company aspire for in this digital era. I wish Babeen all the very best in her future. "
- Barun Gorain,
EX-CTIO, Hindustan Zinc Limited, Vedanta Resources Plc
More recommendations available on my LinkedIn profile.
Personal Interests
When I'm not immersed in product development, I'm passionate about traveling, exploring new cultures, cooking, and am a RYT 200 Registered Yoga Teacher since July 2024. I also enjoy expressing my creativity through glass painting, nurturing my pickle business, and managing an online plant store. I love going on jungle safaris and always seek new places to explore.
Career Milestones
Launched and scaled a sustainable e-commerce plant store, overseeing platform development, vendor partnerships, and digital marketing strategy from the ground up.
Leading a D2C homemade pickle business, focusing on optimizing operational efficiency, supply chain management, and expanding market reach through targeted digital marketing.
Certified and registered with Yoga Alliance (US), equipped with the knowledge to teach foundational yoga principles, asanas, and meditation techniques in both Hatha Yoga and Ashtanga Vinyasa Yoga Techniques
Driving strategic product direction, leading the development of AI-powered analytics tools and market-defining benchmarking solutions to secure a competitive edge in the Adtech space.
Managed the end-to-end lifecycle of core Adtech products, focusing on creative analytics, smart reporting, and ad management bidder solutions that boosted client acquisition and ARR.
Contributed to a leading Fintech B2B platform by developing automation tools that reduced data processing efforts by 80% and improved product quality through cross-functional collaboration.
Recognized with the "Envestnet WoW" award for leading over 30 critical client initiatives and driving projects that saved 300+ daily operational hours in a B2B Fintech environment.
Managed strategic technology and innovation projects, including a company-wide analytics platform deployment, and developed 120+ operational dashboards to enhance decision-making.
Co-founded a campus-based e-commerce startup, successfully launching custom merchandise and managing everything from vendor negotiations to product design and sales.
Developed strategies to improve operational efficiency and boost retail order volume through process improvements and targeted social media marketing.
Analyzed the financial performance of retail outlets, identified key issues, and proposed actionable solutions to improve profitability and operations.
Built a strong technical foundation in software development and analytics by creating reporting solutions for a major client, earning a "Kudos Award" for performance.
Product Experience
TRGT Digital (Now GAIN)
Senior Product Manager (July 2024 - July 2025) Promoted!
- Smart Analysis AI Agent: Strategized and launched an AI-powered agent, aligning with client and internal user goals, helping users to generate smart reports and insights making use of advertising data of 12 months.
- Benchmarking Solution: Ideated, designed, and managed the end-to-end execution of a solution analyzing performance metrics and creative effectiveness. This enabled data-driven campaign optimization and increased product usage by 30%.
TRGT Digital (Now GAIN)
Product Manager (June 2022 - July 2025)
Note: GAIN was formed after a merger of group Companies, I worked with TRGT Digital, a GAIN group company until May 2025.
- Creative Analytics and Smart Reporting solution: Strategized and launched a comprehensive product consolidating 12-month advertising data. This resulted in $200K additional ARR from enterprise clients and saved 198 operational hours/week. Its interactive visualizations and ad video playback capabilities served as a strategic acquisition tool. The smart reporting solution in turn increased client acquisition percentage by 12% by serving as a key product USP
- Ad Bidding Solution: Established comprehensive analytics to map customer journeys, enhancing cross-team collaboration. Led UX prototype iterations with engineering and stakeholders, validating product value.
- Ad Performance and Management Alerts: Strategized and launched an AI-powered agent, aligning with client and internal user goals. This initiative increased client acquisition percentage by 12% by serving as a key product USP.
- Bulk Ad upload solution: Strategized and launched an AI-powered agent, aligning with client and internal user goals. This initiative increased client acquisition percentage by 12% by serving as a key product USP.
Sentieo Inc. (Now Alphasense) - Fintech B2B
Associate Product Manager (May 2021 - Jun 2022)
- Rule Manager System for Automation: Carried out competitive analysis, developed a product roadmap, and streamlined the development cycle for Rule Manager, successfully reducing data upload effort by 80%. Managed end-to-end execution for over 12 projects within 4+ releases.
- Product Idea Generation: Ideated and led cross-departmental innovation sessions with Customer Service, Design, and Development teams for new product initiatives, resulting in a 90% reduction in functional bugs.
- Agile and Scrum Practices: Ideated and led cross-departmental innovation sessions with Customer Service, Design, and Development teams for new product initiatives, resulting in a 90% reduction in functional bugs.
Envestnet Inc. - Fintech B2B
Associate Lead, Product (Jun 2019 - May 2021)
- Operational Efficiency Enhancement: Led over 20 projects, utilizing platform analytics and conducting 40+ hours of work shadowing, resulting in saving 300 operational hours/day.
- Client Initiative Leadership: Spearheaded the design and implementation of product-based solutions for over 30 critical client initiatives through comprehensive requirement gathering, analysis, wireframing, and stakeholder engagement, earning the "Envestnet WoW award" for exemplary performance Awarded!.
- Agile Workflow Optimization: Optimized Agile Scrum workflows via effective story grooming and backlog refinement, eliminating critical defects and improving sprint planning.
Other Work Experience (Product-Adjacent Roles)
Vedanta Resources Plc.
Deputy Manager, Technology and Innovation (Strategy) (May 2018 - May 2019)
- Analytics Project Management: Reported directly to CTIO, managing Analytics Projects for T&I group; Accomplished Osisoft PI deployment across 4 strategic business units, overseeing a 40M+ INR budget, ensuring on-time phase-1 launch.
- KPI Mapping & Integration: Executed KPI Mapping for Osi-PI Dashboards, integrating insights for 5+ SBUs, utilized by SBU Heads & CXOs for strategic decisions.
- Operational Dashboards: Crafted 120+ Ops dashboards for trucks, mills, and smelters, enhancing real-time operational transparency, identifying 15+ use cases, and leading training for 300+ mill workers, improving metal recovery by 1%.
Key Projects & Artifacts
Osisoft PI Deployment (Vedanta)
Managed the successful deployment of Osisoft PI across four strategic business units, enhancing real-time operational transparency and enabling data-driven decisions for CXOs.
Dashboard Example for Process Efficiency Improvement:
Dashboard Example for Truck tracking:
Dashboard Example for Asset Optimisation tracking:
The numbers shown in the samples are for demonstration purposed only and do not show actual values
Tata Consultancy Services (TCS)
Assistant Systems Engineer (Nov 2014 - Apr 2016)
- Reporting Efficiency: Enhanced reporting efficiency, implementing Jasper for analytics, reducing development time.
- Technical Skill Mastery: Mastered technical skills in MySQL, Java, Hibernate, and Spring.
- TCS Kudos Award: Awarded TCS Kudos Award Jan 2015 Recognized!.
Entrepreneurship
Co-Founder, Meebee.live
(Jun 2024 - Present) - Online Plant Store
- Online Plant Store Launch: Led the conceptualization, development, and launch of an e-commerce platform dedicated to selling sustainable plants and providing gardening resources.
- Vendor Partnerships: Established partnerships with local nurseries and suppliers to ensure a diverse and eco-friendly inventory.
- Digital Marketing Strategy: Developed and executed digital marketing campaigns to drive traffic and sales, focusing on SEO and social media engagement.
Project Showcase
Meebee.live - Online Plant Store
Developing and managing an online plant store dedicated to sustainable plant sales and gardening resources.
Product Video
Key Features/Impact:
Implemented intuitive plant finder tool based on user preferences. Curated a selection of drought-tolerant and low-maintenance plants. Engaged with local nurseries for sustainable sourcing, promoting eco-friendly practices.
Co-Founder, MeeBee Homely Flavors
(Jun 2024 - Present) - Home made pickle business
- Launched a home made pickle brand, focusing on selling kerala style homemade pickles, by setting up end to end operations and adding online delivery
- Implemented influencer marketing strategy increasing the overall impressions by 10k+ users
- Onboarded 2 delivery partners after negotiating with 8+, introducing online order and delivery.
- Maintaining 100% happy customers, ensuring on time delivery along with quality ingredients.
Project Showcase
MeeBee Homely Flavors - Pickle Business
Leading the strategic growth of a pickle business, focusing on operational efficiency and market expansion.
Product Showcase
Out for delivery products
Key Learnings/Impact:
Successfully implemented Meta Marketing strategies, instagram and whatsapp business to streamline D2C pickle business for MeeBee Homely flavours. Studied and optimised delivery supply chain by doing competitor analysis and negotiations with 7+ vendors.
Co-Founder & Product Lead, Jokamarket.in
(Jun 2017 - Feb 2018)
- Successfully onboarded 6 vendors, negotiating with 30+ suppliers to ensure cost-effective & timely SKU delivery.
- Spearheaded the design and launch of 12 SKUs of IIMC merchandise, securing 500+ orders, Revenue INR 2.3L, Net Profit INR1.1L within two months.
- Launched a specialized e-commerce platform dedicated to institute merchandise, targeting niche market demands.
Project Showcase
Jokamarket.in (Customisable Merchandise store)
Launched and managed an e-commerce platform for custom IIMC merchandise, achieving significant revenue and profit within the first two months.
Merchandise Examples
Platform UI
Key Learnings/Impact:
Gained hands-on experience in e-commerce, vendor management, and product design from concept to launch. Successfully identified and catered to a niche market demand within a campus environment.
Link to Project PresentationLink to Operations Analysis Document
Internships
Operations Intern, Beena Nursery Pvt. Ltd.
(Jun 2017 - Jul 2017)
- Addressed declining operational efficiency in Feb 2017 and strategized expansion plans allocating budget INR 10L+, including process improvement.
- Boosted retail order volume by over 4000 in one year through FB Marketing strategies.
- Proposed and implemented mechanization in pot filling, reducing daily operations cost by 24%.
Finance Intern, Indian Oil Corporation Limited
(Mar 2017 - May 2017)
- Addressed declining financial performance of 12/1065 ROs in Kerala and suggested methods for improvement.
- Suggested methods for resuming operations of 12/1065 ROs under legal disputes.